The 2013 Girls Night Out, hosted by the Gig Harbor Downtown Waterfront Alliance, received the Outstanding Promotional Event award at Washington Main Street’s Excellence on Main Awards Ceremony on May 7 in Wenatchee. The ceremony was held in conjunction with RevitalizeWA, a preservation conference.
The purpose of Girls Night Out is to offer a unique and fun Gig Harbor experience that showcases the shopping and dining opportunities of the waterfront district. Its November date hits during a month that is typically slow in terms of retail and restaurant commerce, but it also serves as a kickoff to the annual holiday shopping season and downtown holiday events.
In its fourth year, Girls Night Out showcased nearly 50 waterfront district shops and restaurants, all offering specials. Some 500 goodie bags were sold out nine days prior to the event. An additional 100 “mini bags” were created and sold in less than 24 hours, reflecting a 250 percent increase in the number of bags sold since the event’s inception in 2010. The sold-out event had more than 600 attendees.
More than $40,000 in revenue was generated in the district during Girls Night Out 2013, providing an economic boost to the waterfront district businesses.
“Gig Harbor’s 2013 Girls Night Out truly epitomizes the spirit of our Outstanding Promotional Event award,” said Sarah Hansen, Washington State Main Street program coordinator. “The economic impact to local entrepreneurs is extraordinary, and participants come away with memories of an incredibly dynamic event and a strong incentive to return.”
The Excellence on Main Awards, organized by the Washington State Main Street Program, recognizes communities, organizations, and individuals who are helping to achieve economic vitality and build sustainable communities through downtown revitalization and preservation. Washington’s Main Street Program is housed in the Department of Archaeology and Historic Preservation and administered by the Washington Trust for Historic Preservation.
For more information, contact Sarah Hansen, Washington Main Street Program Coordinator, at firstname.lastname@example.org or 206-624-9449.
Locally, contact Mary DesMarais of the Gig Harbor Downtown Waterfront Alliance at 253-514-0071 or email@example.com.