Candy, cards, dinner out; love, marriage, divorce: Valentine's Day 2014 By the Numbers

Staff writerFebruary 13, 2014 

Order those roses, send that candy, buy that card – it’s almost Valentine’s Day.

Thanks to the U.S. Census Bureau, the National Retail Federation and American Express, here’s a look at our annual domestic romantic holiday By the Numbers.

54 percent: Of American will celebrate the day in one fashion or another.

496 A.D.: The year Pope Gelasius declared Feb. 14 as St. Valentine’s Day.

$133.91: What the average American will spend on candy, cards, gifts, dinner and such.

$108.38: Amount the average American male will spend on gifts.

$49.41: Amount the average American female will spend on gifts.

$17.3 billion: Will be spent nationwide.

48.7 percent: Of celebrants will buy candy.

37.3 percent: Of celebrants will buy flowers.

51.2 percent: Of celebrants will send greeting cards.

19.4 percent: Of celebrants will buy a little something for a pet.

$5.51: Average amount to be spent on pets.

$3.9 billion: Will be spent on jewelry.

1,148: Number of candy and cocoa producers in the U.S. in 2011.

$13.5 billion: Estimated value of shipments from those producers.

3,320: Number of U.S. confection and nut stores in 2011.

15,307: Number of florists I the U.S. in 2011.

$280,357,058: Value of imports of cut flowers and buds in 2013 through October.

29 and 26.6: Median age for first marriages for U.S. men and women respectively in 2013.

52.7 percent: Of American adults were married as of 2013.

68.6 percent: Of American adults report being married at some point in their lives.

5 percent: Of Americans have been married thrice or more.

8: Median length, in years, of first marriages that end in divorce. 

2.1 million: Marriages took place in America in 2011.

2,760: Population of Valentine, Nebraska.

29 percent: Of American women say Valentine’s Day is “overrated.”


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