Gone are the days when flashy websites get all the attention, especially for news sites, where research shows us readers want to get in, get updates and move on with their day.
That means several things behind the scenes need to take place, and some of the most important include fast load times and an easy way to navigate.
On Thursday, online readers should see an upgrade on both fronts at gateline.com.
As part of a larger effort to continue to push news headlines through multimedia formats, a renewed focus has been set on what users experience when they browse online. You’ll see it across the Northwest this week as fresh looks will sparkle on thenewstribune.com, theolympian.com and puyallupherald.com.
The main reason for the change is to upgrade the look and feel of the sites. They get rid of clutter around the edges, as well as color schemes that were cool several years ago but have really lost their luster.
What you’ll see is what you would expect from a newspaper website: A clean, black-on-white typeface design that places a higher value on photography and emphasis on our top stories.
Each section will continue to have a story stack, and you’ll still be able to access items like photo galleries and video when it’s available. And it’ll be easier to view social media feeds, electronic newsletter preferences our the e-edition replica of the Gateway or Herald.
While we remain committed to providing local content you won’t find anywhere else, it’s also important for you to have a better online experience. Can’t find something? The improved search bar at the top of the page should help you find it. Need to put a vacation hold on your subscription? There’s a more visible link to our customer service center right on the homepage.
We know it sometimes takes a little time to adjust to something new, but I encourage you to try it out for a few weeks and let me know what you think. More direct feedback can be given at www.thenewstribune.com/customer-service.
The best browsers will be Firefox 3.6 or above, Internet Explorer 8 or above, or Chrome.
MANLEY JOINS STAFF
Jon Manley, a recent graduate from Gonzaga University, has joined the Gateway staff as a reporter. His main responsibilities will be to cover hard news, which includes city, county and state government, as it’s applicable to the Gig Harbor and Key peninsulas, and the Peninsula School District.
Manley replaces Brett Davis, who left us earlier this month to take a job as a public relations specialist for the Washington Farm Bureau in Lacey.
While he’s new to Gig Harbor, Manley is familiar with the area. He grew up in Tacoma and graduated from Bellarmine Preparatory School.
Manley can be reached at 253-358-4151 or by email at firstname.lastname@example.org. Drop him a note to welcome him to town.Editor and Publisher Brian McLean can be reached at 253-358-4150 or by email at email@example.com. Follow him on Twitter, @gateway_brian.